B. Lou Guckian, the founder of Fish Hook, has had a long -time relationship with SCORE. More than ten years ago Ms. Guckian contacted the San Antonio SCORE Chapter when seeking guidance to help her father get his BBQ Sauce company up and running. Daddy’s BBQ Sauce became a successful manufacturer and distributor. So in 2007 when Ms. Guckian wanted to get a business plan completed to start her home-based creative writing business, she once again turned to SCORE for advice. Ms.Guckian met with three San Antonio SCORE counselors to get advice on her business plan.

Ms. Guckian specializes in helping small businesses in particular conceptualize and establish a unique and competitive brand, and helps them to apply this brand across the organization, including instilling original web sites with fresh content and in brochures.

My Successes: 

In 2008 Ms. Guckian was recognized by SBA as the Women-Owned Home-Based Business of the Year for the San Antonio SBA District and for a three state area.

How SCORE Helped: 

Ms. Guckian credits SCORE mentor Liz Lesnick with being willing to spend many hours with her to help her understand the financial forecasts necessary to complete her business plan.